– No sector is immune to today’s economic realities, says Ingebrigtsen.

– But the construction industry has shown remarkable resilience, even with small margins for error.

He emphasizes how contractors, despite tight operating margins, have managed to stay afloat by adapting and taking on new projects.

Ingebrigtsen points out that success in today’s market requires two main components: technologically advanced solutions and a commitment to sustainability.

– The green shift is no longer a choice, but a necessity, he says.

– Contractors must integrate low-emission technologies to meet both customers’ and society’s expectations.

The pandemic has accelerated digitization in the industry, and Ingebrigtsen is proud of how MEF’s members have adapted.

– Digitization is no longer a luxury, but a prerequisite for surviving and thriving in this industry, he says.

According to Ingebrigtsen, the key to success with digitization is the ability to embrace new tools, such as SmartMEF and the climate calculator.

– This is not just for the young people in the industry; everyone must recognize that this is the reality of the future, he emphasizes.

– Those who are proactive in using digital tools see immediate benefits, explains Ingebrigtsen.

– They can monitor fuel consumption, measure input factors and streamline work processes, which provides both economic and environmental benefits.

Ingebrigtsen concludes by pointing out that although some companies unfortunately go bankrupt, many in MEF have managed well.

– Our industry’s future lies in the ability to adapt and renew ourselves, and digitization is at the heart of this transformation.

Do you want to get started with digitalisation? Contact us at SmartDok here!